dao gets new visual identity

We’ve grown at a rapid pace during the last couple of years. Ever since the company was founded in 2007, the statement “Time is of the essence” has been inseparable to dao, as we’ve originated from and evolved with the newspaper-distribution industry.

During this period, we’ve also been focusing on the distribution of parcels, and we’re now undeniably a force to be reckoned with on the market. Hence, the next natural step was to streamline our identity, and hereby our logo.

The Danish people recognize us as dao, and the name stands! Even though we’ve removed 365 from our logo, nothing has changed in terms of our unique service, that isn’t provided by anyone else in Denmark; deliveries every single day, 365 days a year. Well, 366 days this year… We can’t forget about leap years!

We’re in the process of changing the logo on our trucks, vans, scooters, signs and on our work-clothes, so we’re more easily recognized by the Danes.

Watch the following video, as CEO Morten Villberg explains and elaborates about our new look. (Danish)

In addition to our new look, we’re also simplifying and clearing up our products. They are as follows:

daoHOME – Home delivery, 365 days all year round
daoSHOP – Parcel shop deliveries via our 1200 shops
daoEXPORT – Deliveries abroad to 23 European countries
daoFOOD – Our unique deliveries of food-boxes and groceries
daoE-LABEL – Our label-free delivery product

We’re doing everything in our power to streamline deliveries and eliminate hassles in your daily life, and we are working at max capacity to develop smart, new solutions and products.

We’re always on the go, and we deliver your goods all seven days of the week - all year round.